Est. on June 2019, Atarah Kouture was born and made the promise to always provide stunning inventory that would make any women feel like a Queen. 

Jasmin Wells, a Baton Rouge native, made her stamp into the FASHION industry at the age of 26 and since then has been stomping on the competition. After moving to Atlanta, GA she knew it was time to show the world exactly who ATARAH KOUTURE was. She's a mother and a student. Her inspiration will always be her sons and making sure she can leave an empire behind for them. 

Curvy Essence is the sister company of Atarah Kouture and the plus size collection. It is owed by Joline Wells, also a Baton Rouge native, who entered the company at the age of 26 and promises to have the same promise for our plus size beauties.